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HARWELL & ASSOCIATESRequest discovery

Est. 2009 · Licensed · Board-credentialed

The site that turns your Instagram scroll into a booked chair.

For lash, hair, nail, and brow salons who already have the following — you just need the site to close. Mobile-first, booking-integrated, editorial photography. $497 flat, 7 days, fully custom.

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Case studies

Named when we can. Detailed either way.

Each case study documents scope, timeline, our approach, and the outcome we measured against.

Series C SaaS · $120M ARR

Go-to-market redesign

34%

Net-new ARR YoY

Restructured sales + CS + marketing into single RevOps org. Net-new ARR up 34% YoY post-engagement. 18-month tenure. 92% rep retention.

Full case study

Pre-IPO PLG SaaS · 2,400 FTE

Executive bench development

VP → CXO promotions

Coached 3 VP → CXO promotions. Designed succession for CRO departure. Board reconfirmed CEO for next cycle.

Full case study

Developer tools · Series B · $42M ARR

Revenue operations restructure

38%

Sales cycle reduction

Fixed pipeline-to-close attribution. Cut sales cycle 38%. Forecast accuracy climbed from 68% to 94% QoQ.

Full case study

Fintech · Pre-Series C

Operating model redesign

-4mo

CAC payback improvement

Moved from functional to product-pod structure for 340 FTE. CAC payback improved 11 months to 7 months within 2 quarters.

Full case study

Methodology

How we actually engage.

Diagnostic — 4 weeks

Full situation audit. We listen, read the data, shadow the team. Deliverable: executive read-out and top-5 structural risks.

Engagement — 6-12 months

In-team embed. We work the plan alongside leadership. Not theoretical — we sit in the meetings and move the work.

Self-sustain — 8 weeks

Transition out. Documentation, systems, next-owner handoff. Gains compound; we don't.

Leadership

The people doing the work.

Elena Harwell

Managing Partner

MBA · ex-McKinsey · Operator

Marcus Chen

Principal

JD · ex-Bain · PE operator

Priya Okafor

Senior Advisor

PhD · 2× CRO · board 4 SaaS

James Vance

Director

MBA · ex-Stripe · RevOps

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Your IG followers shouldn't become someone else's clients.

Dave reviews every inbound within 24 hours. Fit confirmed? 7-day build starts the same day.

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