Series C SaaS · $120M ARR
Go-to-market redesign
34%
Net-new ARR YoY
Restructured sales + CS + marketing into single RevOps org. Net-new ARR up 34% YoY post-engagement. 18-month tenure. 92% rep retention.
Full case study
For residential and commercial contractors whose project photos already sell the job — we build the site that makes 'request estimate' unmissable. Mobile-first, photo-first, $497 flat.
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Case studies
Each case study documents scope, timeline, our approach, and the outcome we measured against.
Series C SaaS · $120M ARR
34%
Net-new ARR YoY
Restructured sales + CS + marketing into single RevOps org. Net-new ARR up 34% YoY post-engagement. 18-month tenure. 92% rep retention.
Full case study
Pre-IPO PLG SaaS · 2,400 FTE
3
VP → CXO promotions
Coached 3 VP → CXO promotions. Designed succession for CRO departure. Board reconfirmed CEO for next cycle.
Full case study
Developer tools · Series B · $42M ARR
38%
Sales cycle reduction
Fixed pipeline-to-close attribution. Cut sales cycle 38%. Forecast accuracy climbed from 68% to 94% QoQ.
Full case study
Fintech · Pre-Series C
-4mo
CAC payback improvement
Moved from functional to product-pod structure for 340 FTE. CAC payback improved 11 months to 7 months within 2 quarters.
Full case study
Methodology
01
Full situation audit. We listen, read the data, shadow the team. Deliverable: executive read-out and top-5 structural risks.
02
In-team embed. We work the plan alongside leadership. Not theoretical — we sit in the meetings and move the work.
03
Transition out. Documentation, systems, next-owner handoff. Gains compound; we don't.
Leadership
Elena Harwell
Managing Partner
MBA · ex-McKinsey · Operator
Marcus Chen
Principal
JD · ex-Bain · PE operator
Priya Okafor
Senior Advisor
PhD · 2× CRO · board 4 SaaS
James Vance
Director
MBA · ex-Stripe · RevOps
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